One of my cartoons is set in an Indian-style bazaar, where a smiling vendor gestures towards a bed of nails while a curious customer looks on. It appeared in the Daily Star some years ago...
Beneath the scene, the caption reads: “...plus you get extra points on your loyalty card.”
At first glance it’s a playful clash of cultures — the exotic image of a bed of nails paired with the very ordinary concept of supermarket loyalty schemes. But there’s an added pun here too: the nails themselves have “points” of a very different kind.
The humour works on two levels. It highlights the absurdity of applying modern marketing gimmicks to something as impractical as a bed of nails, while also slipping in a cheeky play on words.
The double meaning of “points” adds to the punchline, making the cartoon both witty and memorable. Like much of my work, it relies on juxtaposition and language to create a sharp, satirical edge — in this case, quite literally.
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