Cartoon: Feminine Towels with Wings
This classic black and white cartoon from my archives captures one of those moments where language and literal thinking collide in a burst of humour. It shows a woman standing by an open window, holding a box labelled “Feminine Towels – Now With Wings!”.
In a wonderfully absurd twist, the towels have quite literally taken flight – fluttering their way out of the box and disappearing through the window. Her expression of disbelief completes the gag perfectly.
The cartoon plays on the well-known advertising phrase “now with wings”, which most people associate with the practical design of sanitary towels.
But here, that same phrase is interpreted in the most literal way possible – giving the product actual wings! It’s a simple idea, yet it highlights how everyday marketing slogans can sound delightfully funny when taken at face value.
That mix of wordplay and visual comedy is what gives this drawing its timeless charm.
Like many of my cartoons, this one uses clean, expressive linework and a single, sharp idea to deliver a quick laugh. It’s the kind of humour that doesn’t need colour or complex detail – the joke lands instantly because the concept is so relatable.
We’re surrounded by phrases that make perfect sense in advertising, but sound completely absurd if you imagine them happening in real life. This cartoon brings that absurdity to life in one simple, memorable scene.
Cartoons like this have long been a staple of magazines, newspapers and greetings cards, and they still appeal to readers who enjoy clever, observational humour.
Whether you work in marketing, love classic gag cartoons, or just appreciate a smart visual pun, this piece is sure to raise a smile.
It’s a reminder that sometimes, the funniest ideas come from everyday language and a slightly sideways way of looking at the world.
See more of my cartoons at
www.nigelsutherland.co.uk
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