Is there a recommended minimum number of words suitable for a Blogger post?

I asked ChatGPT "Is there a recommended minimum number of words suitable for a Blogger post?" Here's the reply, plus further recommendations that were made to me during the conversation...

There isn’t an official “rule” from Google or Blogger about a minimum word count, but for practical purposes (SEO, readability, and engagement) most experts recommend:

At least 300 words – This is generally seen as the bare minimum for a post to be considered useful by search engines. Anything shorter may be treated as “thin content”.600–1,000 words – A good target range for most Blogger posts. It gives enough space for context, useful detail, and keywords without overwhelming casual readers.1,500–2,500 words – Longer posts tend to rank better for SEO if the topic deserves depth (guides, tutorials, or event roundups). These perform well for traffic and shares, but only if well-structured with headings, short paragraphs, and images.

For your blog, it depends on your aim:

Short updates/news: 300–600 words.Evergreen articles or reference pieces: 1,000+ words.SEO cornerstone content: 2,000+ words, especially if you’re targeting a competitive keyword.

A good balance is to have a mix – some shorter conversational posts to keep the blog lively, and some long, detailed ones to attract search traffic.

   

ChatGPT then asked: "Would you like me to suggest an ideal word count strategy for your Blogger posts based on your blog style and audience?" I replied, "Yes". I then got this:

Let’s shape this around your blog style and goals. From what you’ve told me, your Blogger posts are usually:

Written in UK EnglishNicely formatted in Arial with your preferred <span style="font-size: medium;"> styleOften evergreen, reference-style posts (like year highlights, folk festivals, or professional guides for Zazzle and gift shops)Targeted at both readers searching for specific info and people interested in your creative workHere’s an ideal word count strategy for you:

1. Short & Conversational Posts (300–600 words)

These are good for quick updates, lighter reflections, or when you want to share something timely without going too deep. For example, a new cartoon release, a personal insight, or a short recommendation. They help keep the blog active and fresh.

2. Medium-Length Articles (800–1,200 words)

Perfect for product spotlights, professional advice (e.g. hotel marketing with personalised items), or festival/event previews. These are substantial enough to be useful for readers, while still quick to write and easy to read. Ideal for sharing on social media, too.

3. Long, Evergreen Content (2,000–2,500+ words)

These should be the backbone of your blog. Deep-dive articles such as “What Happened in 1975” or “The Folk Festival Scene in the UK” will attract search traffic for years. They can rank for multiple keywords and make your blog look like an authority resource. Because you already favour this style, it’s worth aiming for at least one long piece a month.

4. Balance & Variety

Mixing lengths works best. A steady rhythm could be: two short posts (keeping things personal and lively), one medium-length post (more practical and shareable), and one long-form article (SEO cornerstone) each month. That way, you keep both casual readers and search engines happy.

Week 1 – Short Update (300–600 words)

Start the month with a conversational post. This could be a quick update about your latest cartoon idea, a reflection on a recent event, or even a recommendation of something interesting you’ve seen. Keep it light and friendly – it sets the tone for the month and keeps regular readers engaged.

Week 2 – Medium Article (800–1,200 words)

Share a practical, helpful post. For example, advice for hoteliers using personalised gifts, tips for gift shops stocking greeting cards, or a thoughtful piece on how creativity fits into everyday life. These posts are great for social sharing and give your blog professional depth.

Week 3 – Short Feature (300–600 words)

Add another shorter piece – maybe a spotlight on a single Zazzle product, a memory tied to a festival, or a “behind the scenes” peek at your creative process. These posts keep momentum going between the bigger articles.

Week 4 – Evergreen Long-Form Article (2,000–2,500+ words)

End the month with a substantial post designed to be a reference resource. This could be a year-in-history article, a deep-dive on the UK folk festival scene, or a comprehensive guide for professionals (like hoteliers or shop owners). These long pieces build your SEO presence and attract steady search traffic over time.

Extra Tip

If you have time, you can always add a bonus post – perhaps a photo-led entry, a seasonal greeting, or a quick roundup of links to your other articles. These are lighter to write but still keep the blog active.

   

ChatGPT then offered me this:

Here’s a year-long Blogger content calendar you can use, keeping to your style (UK English, Arial font, <span style="font-size: medium;">). I’ve suggested seasonal themes and topics that tie in with your creative work, Zazzle, festivals, and year-history posts. You can adjust the specifics to suit your pace.

January

Week 1: A short New Year’s greeting or reflection (300–600 words).
Week 2: Medium article on fresh marketing ideas for shops and hoteliers in the new year (800–1,200 words).
Week 3: Short feature – spotlight one of your Zazzle calendars or personalised planners (300–600 words).
Week 4: Evergreen long-form: “What Happened in [Year]” history post (2,000–2,500+ words).

February

Week 1: Short Valentine’s-themed update or creative cartoon idea (300–600 words).
Week 2: Medium article on personalised romantic gifts or cards for couples (800–1,200 words).
Week 3: Short reflection on a favourite memory from February festivals or past events (300–600 words).
Week 4: Long-form piece: Deep-dive on the history of Valentine’s traditions or a folk music feature (2,000–2,500+ words).

March

Week 1: Short seasonal greeting – first signs of spring (300–600 words).
Week 2: Medium post on Easter promotions for gift shops (800–1,200 words).
Week 3: Short feature on one of your festival-inspired designs (300–600 words).
Week 4: Long-form evergreen: “The Folk Festival Scene in the UK” (2,000–2,500+ words).

April

Week 1: Short April greeting or humorous cartoon (300–600 words).
Week 2: Medium piece on spring-themed personalised gifts (800–1,200 words).
Week 3: Short spotlight on Zazzle Easter or springtime cards (300–600 words).
Week 4: Evergreen long-form: “What Happened in [Year]” article (2,000–2,500+ words).

May

Week 1: Short May Day reflection or seasonal greeting (300–600 words).
Week 2: Medium article on hotel season preparations and souvenirs (800–1,200 words).
Week 3: Short creative insight into your cartooning process (300–600 words).
Week 4: Long-form evergreen on a famous festival or historical year (2,000–2,500+ words).

June

Week 1: Short summer welcome post (300–600 words).
Week 2: Medium feature on summer folk festivals and gift shop ideas (800–1,200 words).
Week 3: Short spotlight on Father’s Day cards/gifts (300–600 words).
Week 4: Long-form “What Happened in [Year]” article (2,000–2,500+ words).

July

Week 1: Short holiday-season greeting (300–600 words).
Week 2: Medium article on travel, hotels, and personalised items (800–1,200 words).
Week 3: Short post – a personal story tied to summer festivals (300–600 words).
Week 4: Long-form evergreen on UK music and arts culture (2,000–2,500+ words).

August

Week 1: Short summer reflections or cartoon (300–600 words).
Week 2: Medium piece on festival merchandise ideas (800–1,200 words).
Week 3: Short feature on back-to-school gifts or planners (300–600 words).
Week 4: Evergreen long-form “What Happened in [Year]” article (2,000–2,500+ words).

September

Week 1: Short autumn welcome post (300–600 words).
Week 2: Medium article on personalised gifts for teachers and students (800–1,200 words).
Week 3: Short creative reflection or design preview (300–600 words).
Week 4: Long-form evergreen – history or cultural feature (2,000–2,500+ words).

October

Week 1: Short seasonal greeting (300–600 words).
Week 2: Medium article on Halloween-themed personalised products (800–1,200 words).
Week 3: Short behind-the-scenes of a spooky or humorous cartoon (300–600 words).
Week 4: Long-form evergreen “What Happened in [Year]” post (2,000–2,500+ words).

November

Week 1: Short Bonfire Night post or reflection (300–600 words).
Week 2: Medium article on early Christmas product ideas for shops (800–1,200 words).
Week 3: Short spotlight on Remembrance or thoughtful design work (300–600 words).
Week 4: Evergreen long-form cultural/historical piece (2,000–2,500+ words).

December

Week 1: Short festive greeting or cartoon (300–600 words).
Week 2: Medium article on last-minute Christmas gift promotions (800–1,200 words).
Week 3: Short reflection on the year or New Year’s planning (300–600 words).
Week 4: Long-form evergreen: “What Happened in [Year]” to end the year with strong SEO content (2,000–2,500+ words).

   

On learning that I am a cartoonist with a fairly large back catalogue/ archive, this was suggested:

Having a big cartoon archive gives you a lot of flexibility. Instead of burning out writing long text every day, you can build a daily rhythm that balances light, engaging posts with deeper, evergreen ones. Here’s a framework you might find useful:

Monday – Cartoon Spotlight

Share one of your past cartoons. Add a short paragraph about the idea behind it, when you drew it, or a funny anecdote connected to it. This lets your archive work for you while giving readers something visual and entertaining to start the week.

Tuesday – Creative Tip or Insight

Offer a short post (300–600 words) about the creative process – where ideas come from, sketching habits, or even a behind-the-scenes look at your tools. These posts add personality and authority.

Wednesday – Cartoon + Conversation

Another cartoon from your archive, but this time invite reader interaction. Ask a light-hearted question related to the cartoon, or suggest alternative captions. It keeps things lively and boosts comments/shares.

Thursday – Professional/Practical Post

Write a medium-length article (800–1,200 words) aimed at professionals – hoteliers, shop owners, or people looking for personalised gifts. This ties your cartoons and Zazzle products into useful marketing advice.

Friday – Cartoon Throwback

Feature an older cartoon from your archive with a short note about what inspired it. You could frame it as a “Flashback Friday” style series, which readers love because it builds nostalgia and continuity.

Saturday – Evergreen Feature

This is your space for longer, search-friendly content (2,000–2,500+ words). Examples: “What Happened in 1978” or “The Folk Festival Scene in the UK”. One strong evergreen post a week keeps your blog steadily climbing in search results.

Sunday – Personal Reflection or Light Post

End the week with something light – a short note about what you’ve been working on, a seasonal greeting, or even a simple one-panel cartoon with just a sentence or two. It gives your blog a warm, human feel.

   

ChatGPT continued with this suggestion:

Here’s how your daily rhythm could look in one sample week, using your cartoons and writing mix. I’ve written it in your preferred Blogger HTML style so you can see how it would fit into your posts.

Monday – Cartoon Spotlight

Today’s cartoon comes from my archive and still makes me chuckle. It’s a playful take on everyday life and shows how a simple moment can spark a gag. I’ll be sharing more of these throughout the month – sometimes old favourites, sometimes ones that didn’t get enough attention the first time around.

Tuesday – Creative Insight

A quick reflection on how ideas strike at the strangest times – whether in the supermarket queue or while making tea. I’ll also share how I capture those ideas before they disappear, often as a quick sketch on the back of an envelope.

Wednesday – Cartoon + Conversation

Here’s another cartoon from the archive. This one could have more than one punchline, so I’d love to hear your suggestions. What alternative captions would you add? Leave a comment below – the funnier the better!

Thursday – Professional Advice

An article for gift shop owners on how personalised greeting cards and quirky designs can set their shop apart. It’s around 1,000 words, full of practical ideas, and shows how humour in print can connect with customers.

Friday – Cartoon Throwback

Flashback Friday! This cartoon was drawn years ago, but the joke still rings true today. I’ll share a little background story about how it came about – sometimes the best ideas are born from everyday frustration.

Saturday – Evergreen Feature

A 2,500-word long-form post: “What Happened in 1985.” It’s packed with cultural highlights, music, TV, sport, and politics from the year – perfect for birthday readers or anyone nostalgic for the eighties. This is the type of content that brings steady search traffic over time.

Sunday – Light Reflection

A simple end-of-week post – perhaps a single-panel cartoon and a few warm words about the week gone by. Something gentle, conversational, and easy for readers to enjoy over their Sunday coffee.